New Times,
New Thinking.

What went wrong for Kemi Badenoch?

Four months into her leadership, the Tories are growing impatient with their promised saviour.

By Rachel Cunliffe

Kemi Badenoch once said that she would play Taylor Swift at her victory party if she won the Conservative  leadership. One imagines “Anti-Hero” was not top of the playlist, with its chorus: “It’s me, hi, I’m the problem, it’s me.”

The narrative swirling around Badenoch four months into her leadership is that she is the problem: that she is fundamentally unsuited to the task at hand and is worsening an already dire situation, failing to capitalise on Labour’s plummet in the polls since the election and shredding what little credibility her party still had when Rishi Sunak stood down.

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